Choosing An Email for Your Business

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Choosing An Email for Your Business

Having a professional email can be the first impression you give someone about your business and who you are as an individual. It is usually the first thing people look at to see whether they will open or view whatever you have sent them, so it is extremely important to choose the email wisely for your business.

When you establish a secure email for your business, you will see reliable email sending, an effective means of communicating with colleagues and clientele, and credibility.

Choosing a Great Email Name

  • Leave Out Numbers: Don’t use numbers in a professional email address. It may seem like a great idea at first to distinguish your business, but it can do the complete opposite. Including numbers within your email address can be considered unreliable and untrustworthy and can also lead you to be subject to set off spam filters that will more than likely categorize your emails as junk.
  • No Nicknames: Save your nicknames for personal use only. Using your first or last name for an email is the best way to make it easy to remember and professional.
  • Keep It Simple: Keep the email you decide to use as simple as can be, but still be sure that it is identifiable to be linked back to your business. It should be easy to read and remember.
  • Establish a Domain Name: Choose a domain that is both professional and easy to link to your actual business. In some instances, it’s ok to use Hotmail or Gmail if you must, but having an email that can be linked directly to you and your business is more appealing to your consumers. For example:

Choosing A Dependable Email Service Provider

Once you have come up with a solid email address to use for your business, it is a good idea to find an email service provider to use for your business. There are pros and cons of having a commercial service provider, so just be sure to do your own research before deciding which one is best for your business. There are certain features you will need to identify and decide whether or not it is something you will need for your business.

  • Does it have any security features? If you work with a lot of sensitive information and documents, this will be a necessity for the service provider you choose.
  • Storage capacity
  • Customer service
  • Ability to have custom domain support
  • Cost

Once you’ve researched and considered what you will need out of an email service provider, it is time to decide which one you will use. Here are some of the top recommended email service providers:

  • Gmail
  • Outlook
  • ZohoMail
  • Google Workspace

Each of these providers have similar features, such as having multiple capabilities that range in cost, customization, storage capacity, etc. However, each of these email providers also have their own niche.

There are so many different things to take into consideration when creating the perfect email for your business, sometimes it can feel like a job in itself. The tips above should help you execute a functional email for your business in no time.

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Shamara Glover
Marketing Assistant
Shamara joined Rockford Mutual in November of 2019 with a Bachelor's degree in Business Administration from Robert Morris University in Chicago.