Independent Agent Advantage
Since its beginning in 1896, Rockford Mutual Insurance Company has held strong relationships to be the key
to our success. These relationships apply equally to our agencies and Farm/Town Mutual clients.
The importance of relationships circulates the entire organization – claims, underwriting, billing, and reinsurance. These relationships are the reason we have chosen to operate strictly through the independent agency system because independent agents know their customers, recommend coverages based on their circumstances and offer a variety of products and services to meet their clients’ needs.
We also recognize that strong relationships start with a firm commitment by our associates. That is why we seek to hire the right people who share our values and are committed to the success of our organization and the success of the independent system. We continuously provide training opportunities for our associates and challenge them to get to know our customers better, so they can provide value in the process.
We know that in order to continue our success, we must identify agents who share our values and are committed to these relationships so that we may help each other be successful.